See a Product Being Used in Reels Before You Buy It

When you are choosing between products, a muse can find short videos of real people actually using the ones that match your rules, so you can see the product working before you spend anything.

What it does

Listings and ads show a product at its best, in good light, for a few edited seconds. A short video of someone using the same product at home shows the parts a listing skips: how it sits, how it spreads, how big it really is, and what annoys the person using it. The muse can search Reels for products that fit the rules you set and send you the videos worth watching. You name the rules, such as a mineral sunscreen that must carry a safety certification and leave no white cast, and the muse finds the products that meet them and sends Reels of people using each one. The same pattern works for a kitchen tool, a stroller, or anything where seeing it in a real hand matters more than reading claims.

How to use it

1. Write your rules first, in plain words: the kind of product, the one or two features it must have, and the flaw you will not accept.
2. Ask the muse to find products that meet every rule, and to send Reels of people using each one, not ad clips from the brand.
3. Watch the videos it sends. Look for the flaw you named, in real light, on a real person.
4. Ask for a short list of what each video showed, good and bad, next to each price.
5. Buy the winner yourself once you have seen it used.

What you need

• A Muse account connected to Instagram, so it can search Reels
• A product you are genuinely shopping for
• Your must-have rules and your deal-breaker flaw, stated up front

What to watch for

• Some Reels are paid posts that read like honest use. Ask the muse to favor videos from ordinary accounts over brand accounts, and treat a video with a shopping link and no complaints as an ad until it proves otherwise.
• A video shows one person, one skin tone, one kitchen, one day. A product that works in the video can still fail for you, so keep the receipt and the return window in mind.
• Old videos can show an older version of the product. Check the model or formula name on the current listing before you pay.
• The muse finds and shows, you decide and buy.