Audit and Clean Up Your Store Email Flows

If your store sends automatic emails for abandoned carts, welcome offers, and post-purchase follow-ups, your muse can review those flows in Klaviyo, remove duplicates, rebuild the templates, and turn on sales tracking, with nothing going live until you approve it.

What it does

Over time, a store email account collects clutter: two welcome flows doing the same job, old templates nobody updated, and campaigns that send without tracking whether they sold anything. The muse works through the account flow by flow. It lists every automation it finds, flags duplicates and overlaps, and shows you which ones it would remove. It rebuilds the templates you keep so the wording and layout are consistent. It also switches on sales tracking, so each flow reports the orders it actually brought in instead of just opens and clicks. Every change is staged first. A flow only goes live after you say yes to that specific change, so the cleanup never surprises your customers mid-send.

How to use it

1. Connect Klaviyo in Settings, under Connectors, and sign in to the store account you want cleaned up.
2. Ask the muse to list every active flow and say what each one does in plain words.
3. Ask it to flag duplicates, overlaps, and flows with no sales tracking, and to leave paused flows alone unless you say otherwise.
4. Review the removal list one flow at a time and approve only the removals you agree with.
5. Ask for the kept templates to be rebuilt, then read each rebuilt version in full before it replaces the old one.
6. Turn on sales tracking for the kept flows and check the first report a week later to see which flows earn their place.

What you need

• A muse account
• A Klaviyo account for your store, connected as a connector
• Time to read and approve each change before it goes live

What to watch for

• Approval is the safety net, so use it. Never approve a batch of flow changes you have not read individually.
• Removing a duplicate is permanent for that flow setup. Export or screenshot any flow you might want back before you approve its removal.
• Sales tracking only helps if you look at it. Schedule a short weekly check, or the cleaned-up account drifts back into clutter.
• If two flows look alike but serve different lists, say so. The muse works from names and settings, and a note from you prevents a wrong removal.